Cover of: Pharmaceutical Marketing | E. M. Mick Kolassa Read Online
Share

Pharmaceutical Marketing Principles, Environment, and Practice by E. M. Mick Kolassa

  • 948 Want to read
  • ·
  • 68 Currently reading

Published by Haworth Press .
Written in English

Subjects:

  • Sales & marketing,
  • Pharmacy,
  • Marketing,
  • Business & Economics,
  • Medical / Nursing,
  • Pharmacology,
  • Business/Economics,
  • Pharmaceutical industry,
  • Marketing - General,
  • Drugs

Book details:

Edition Notes

ContributionsMickey C. Smith (Editor)
The Physical Object
FormatHardcover
Number of Pages368
ID Numbers
Open LibraryOL8152558M
ISBN 10078901582X
ISBN 109780789015822

Download Pharmaceutical Marketing

PDF EPUB FB2 MOBI RTF

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology. Pharmaceutical Marketing is an independent publication and has not been authorized, sponsored, or otherwise approved by the owners of the trademarks or service marks referenced in this product. Some images in this book feature models. Dec 15,  · These are some good books. Pharmaceutical Marketing: Strategy and Cases Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on th. In money spent on pharmaceutical marketing in the United States was estimated at $ billion with one estimate as high as $57 billion. When the US number are broken down 56% was free samples, 25% was detailing of physicians, % was direct to users .

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and3/5(3). Pharmaceutical Marketing: One of Many Factors Informing Prescribing In addition to the value pharmaceutical marketing and promotion provides in disseminating knowledge about new medicines and treatment guidelines, pharmaceutical marketing helps balance other aspects of our health care system. Debate about pharmaceutical marketing and. In addition the book will serve as a good text for graduate and undergraduate students in pharmaceutical marketing programs. Although consciously directed at those who would or do practice pharmaceutical marketing,this highly readable book will also provide an understanding of the functions of pharmaceutic. Feb 01,  · Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and4/5(1).

Mar 12,  · Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the chevreschevalaosta.com by: “Pharma Marketing the future” is the third in this series of papers on the future of the pharmaceutical industry published by PricewaterhouseCoopers. It discusses the key forces reshaping the pharmaceutical marketplace, including the growing power of healthcare payers. The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Phrama perspective. Jan 01,  · Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the /5(3).